typography notes

Web Typography
-legibility vs flexibility
-expressive font types
-clean serif/sans-serif fonts/type for smaller body copy
-sans-serif fonts designed for screen viewing assist in readability0

For optimum legibility, choose classical, time-tested typefaces. These typefaces should be drawn and crafted with consistency among characters, and exhibit highly legible proportions

too many fonts spoil the design and reader
fonts that are too similar cause ambiguity
use upper and lower letters for optimum clarity
left alignments read easiest, consider eye flow as it moves down a page
Ue your tools with direction with ought disturbing the eye flow
Avoid stretching or distorting type
strive for a sense of balance
mac in not a typewriter modifying tracking kerning of the letters
Strive for consistant rhythmic rags
the purpose of effective rags is not only to achieve aesthetic beauty, but to enable readers to move gently and effortlessly down a text column